Tuesday, March 16, 2010

Kotex & Breaking the Cycle

Kotex has a pretty hilarious campaign geared toward young women that tries to break stereotypes about periods that are prevalent throughout conventional ads for menstrual products. The site, U by Kotex, could be better. But the part I really like is a declaration that young women can sign to love their bodies and talk honestly about their periods without embarrassment. One of their commercials shows a woman talking about her period and kind of making fun of all of the menstrual product commercials that are out there.

4 comments:

Taylor 'Brain Picker' Lindsay said...

I don't use disposable menstrual products- and at the end of the day, Kotex just wants to make money- but these ads are definitely a step in the right direction for advertising!

Drew said...

Clearly she's doing it all wrong. If she would just get on the birth control, she wouldn't have to worry have having a monthly period. According to the commercials, that's why birth control exists.

FEMily! said...

God, Drew. Where the hell have you been? Studying Wumbology?

Drew said...

SOMETHING like that. I'm this close to unlocking its deep, dark secrets!