Kotex & Breaking the Cycle

Kotex has a pretty hilarious campaign geared toward young women that tries to break stereotypes about periods that are prevalent throughout conventional ads for menstrual products. The site, U by Kotex, could be better. But the part I really like is a declaration that young women can sign to love their bodies and talk honestly about their periods without embarrassment. One of their commercials shows a woman talking about her period and kind of making fun of all of the menstrual product commercials that are out there.